Just as technology has changed so much about the way we communicate and do business these days, it has had a major impact on the way job seekers learn about and apply for new jobs. There are more options for conducting a job search than ever before.
Make multiple versions: Having a killer resume is a great first step. But to succeed in today’s job market, you may need to tweak your resume into several different versions to work for applicant tracking systems (ATS) online profiles, mobile platforms, email, and maybe even Twitter.
Emphasize your brand: In an information-saturated world, you need to stand out. That means focusing on your brand—those unique skills and characteristics that make you an excellent candidate for jobs in your chosen career—in every career communication that you create. And of course, presenting your case in a clear, concise, and compelling way.
Go the extra mile: Many candidates are exploring different ways to catch employers’ eyes. Depending on your field, options include short videos, links to projects or published articles, and even websites complete with expanded examples of career success including detailed plans or photos. Give employers something to drool over… in a totally professional way, of course.
Boast a bit: Have you received any glowing employee reviews or LinkedIn recommendations? Savvy job seekers are including some of the best comments in their resumes, cover letters, bios, or on various social media.
Leverage LinkedIn opportunities: LinkedIn is often a first stop for companies looking to hire. Make sure your profile is engaging and personable. And don’t forget the value of groups, which contribute to the conversation may boost your visibility to recruiters or employers.
Preserve your reputation: Companies are increasingly turning to online sources to vet prospective employees. Make sure your online presence—from Twitter and Facebook to any public comments on forums and the like—captures your personality and reflects your dedication to your field.
Conduct smart searches: More and more companies are now posting jobs on their Twitter feed or blogs, so be sure to follow any companies you’re interested in working for. Use your network! And job boards, especially specialized ones, may still be a great place to find technical or lower-level job postings.
Practice your video skills: It’s not uncommon for employers to conduct initial screenings via video instead of phone. And don’t be surprised if you’re asked to complete entire interviews over Skype or Facetime. A little preparation will go a long way toward helping you feel and appear comfortable and confident. In short, the shift toward utilizing technology in the job search process means job seekers will need to be increasingly savvy in order to position themselves as desirable candidates. With these tips, you can start capitalizing on the advantages of social media and online/app tools, while tempting recruiters with clear, compelling, bite-sized morsels of information that leave them wanting more.
Information on our job search programs at the YWCA Employment and Learning Center can be found at: www.ywcasaskatoon.com/employment-learning
You can view the full original article by Kristin Johnson / Work It Daily, at: https://www.workitdaily.com/job-search-trends-need-know