LinkedIn is a wonderful tool for getting your information out to employers. Having a positive presence on the Internet that you can control is important. If a potential employer searches for your name and does not find anything, it could be read as your not having knowledge of using the Internet. Here are a few quick pointers:
Remember that this is a professional face you want anyone searching for you to find, so keep it open to a public setting. Some worry about having a picture on your page, but it is a good idea to have one looking tidy and professional. Avoid pictures of you in a social activity, or with someone else. Keep it either business casual, or attired in clothes fitting your profession. For example, if you are a construction worker, it is acceptable to be wearing a red safety vest (but not goggles).
There is a lot of information you can either put onto your LinkedIn page, or attach, such as certificates (WHIMS, CPR-First Aid, Food Safety, for example), letters of commendation or reference, or even links to websites, such as if you were mentioned on a company’s page for a job well done, or other work-related involvement. Include other languages you speak, volunteer experience, and other work-related data that will enhance yourself to someone who is hiring and does not know you yet.
Putting yourself out there for a potential employer to find is a great way to get noticed.